Privacy Policy

1. Introduction

NueCog ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

Please read this Privacy Policy carefully. By using our website, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email, phone number, address)
  • Professional credentials and institutional affiliation
  • Payment information
  • Research purpose and intended use of products
  • Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on our site
  • Referring website addresses
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing and fulfilling orders
  • Verifying researcher credentials and institutional affiliation
  • Communicating with you about your orders and inquiries
  • Improving our website and services
  • Complying with legal and regulatory requirements
  • Preventing fraud and ensuring security
  • Sending marketing communications (with your consent)
  • Analyzing website usage and performance

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who assist us in operating our website, processing payments, shipping products, and conducting our business.

4.2 Legal Requirements

We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.4 Compliance and Safety

We may disclose information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or situations involving potential threats to safety.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data
  • Secure server infrastructure
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. You can control cookie settings through your browser, but disabling cookies may limit certain website functionality.

Types of cookies we use:

  • Essential cookies: Necessary for website operation
  • Performance cookies: Help us understand how visitors use our website
  • Functionality cookies: Remember your preferences
  • Marketing cookies: Track your activity for advertising purposes (with consent)

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your information (subject to legal requirements)
  • Data portability: Request a copy of your information in a portable format
  • Opt-out: Unsubscribe from marketing communications
  • Object: Object to certain processing of your information

To exercise these rights, please contact us through our Contact page.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order and transaction information may be retained for accounting, tax, and regulatory compliance purposes.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us through our Contact page.